{"id":1569,"date":"2026-11-06T00:00:29","date_gmt":"2026-11-06T00:00:29","guid":{"rendered":"https:\/\/aimoneylab.ai\/?p=1569"},"modified":"2026-11-06T00:00:29","modified_gmt":"2026-11-06T00:00:29","slug":"ea-killed-mass-effect-but-is-still-trying-to-make-money-on-it","status":"publish","type":"post","link":"https:\/\/aimoneylab.ai\/?p=1569","title":{"rendered":"EA Killed Mass Effect But Is Still Trying To Make Money On It"},"content":{"rendered":"<div>\n<p class=\"wp-block-paragraph\">Electronic Arts recently killed off Mass Effect and closed developer BioWare entirely, but the publisher is still trying to make money from the franchise&#8217;s fanbase. <\/p>\n<p class=\"wp-block-paragraph\">Ahead of the annual Mass Effect holiday of N7 Day on November 7, EA is promoting Mass Effect via posts about what fans can  buy on the BioWare Gear Store. A lot of people online are saying this is tone deaf and gross behavior. <\/p>\n<p class=\"wp-block-paragraph\">The BioWare Gear Store&#8217;s social media presence came back to life after a month of darkness today to start hawking Mass Effect merch. The post that kicked things off is the one below, in which fans are invited to &#8220;celebrate the legacy&#8221; of Mass Effect by giving EA money. <\/p>\n<p class=\"wp-block-paragraph\">EA followed the post up with eight more, pushing people to visit the BioWare Gear Store to buy things like mugs, tote bags, clothing, and shoes, among other things.<\/p>\n<figure class=\"wp-block-embed is-type-rich is-provider-x wp-block-embed-x\">\n<div class=\"wp-block-embed__wrapper\">\n<div class=\"embed-x\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Celebrate the Legacy. <a href=\"https:\/\/x.com\/hashtag\/N7Day?src=hash&amp;ref_src=twsrc%5Etfw\">#N7Day<\/a> <a href=\"https:\/\/x.com\/masseffect?ref_src=twsrc%5Etfw\">@masseffect<\/a> <a href=\"https:\/\/x.com\/bioware?ref_src=twsrc%5Etfw\">@bioware<\/a><a href=\"https:\/\/t.co\/FQVk62DqHD\">https:\/\/t.co\/FQVk62DqHD<\/a> <a href=\"https:\/\/t.co\/A9YXjMROFR\">pic.twitter.com\/A9YXjMROFR<\/a><\/p>\n<p>&mdash; BioWare Gear Store (@BioWareGear) <a href=\"https:\/\/x.com\/BioWareGear\/status\/2118417071415476477?ref_src=twsrc%5Etfw\">November 5, 2026<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.x.com\/widgets.js\" charset=\"utf-8\"><\/script><\/div>\n<\/div>\n<\/figure>\n<p class=\"wp-block-paragraph\">The replies under every one of the posts call out how cold and gross it is to promote the brand so soon after cancelling Mass Effect 5 and closing BioWare.<\/p>\n<p class=\"wp-block-paragraph\">EA made the drastic changes as part of a <a href=\"https:\/\/www.gamespot.com\/articles\/ea-kills-bioware-cancels-new-mass-effect-pauses-new-sims-game-and-all-the-other-big-ea-news-that-just-happened\/\" data-type=\"link\" data-id=\"https:\/\/www.gamespot.com\/articles\/ea-kills-bioware-cancels-new-mass-effect-pauses-new-sims-game-and-all-the-other-big-ea-news-that-just-happened\/\" target=\"_blank\" rel=\"noopener\">big organizational shift and wider pullback<\/a> that also included layoffs and other game cancellations, like a <a href=\"https:\/\/www.gamespot.com\/articles\/ea-just-shelved-a-mysterious-sims-project-that-could-be-good-news-for-players\/\" data-type=\"link\" data-id=\"https:\/\/www.gamespot.com\/articles\/ea-just-shelved-a-mysterious-sims-project-that-could-be-good-news-for-players\/\" target=\"_blank\" rel=\"noopener\">new The Sims game. <\/a>These moves came after EA was taken private by an investor consortium led by Saudi Arabia&#8217;s Public Investment Fund in a deal that included billions of debt.<\/p>\n<p class=\"wp-block-paragraph\">It subsequently was reported that EA <a href=\"https:\/\/www.gamespot.com\/articles\/the-curse-of-star-wars-battlefront-3\/\" data-type=\"link\" data-id=\"https:\/\/www.gamespot.com\/articles\/the-curse-of-star-wars-battlefront-3\/\" target=\"_blank\" rel=\"noopener\">chose to pursue a new Star Wars Battlefront game over funding the next Mass Effect<\/a> and BioWare&#8217;s continued operation. <\/p>\n<p class=\"wp-block-paragraph\">A <a href=\"https:\/\/www.change.org\/p\/savemasseffect\" data-type=\"link\" data-id=\"https:\/\/www.change.org\/p\/savemasseffect\" target=\"_blank\" rel=\"noopener\">Change.org petition to &#8220;save Mass Effect&#8221; <\/a>has drawn 300,000+ signatures, and Canadians are <a href=\"https:\/\/www.ourcommons.ca\/petitions\/en\/Petition\/Details?Petition=e-7898\" data-type=\"link\" data-id=\"https:\/\/www.ourcommons.ca\/petitions\/en\/Petition\/Details?Petition=e-7898\" target=\"_blank\" rel=\"noopener\">rallying their lawmakers to step in and fund<\/a> the continued future of BioWare.<\/p>\n<p class=\"wp-block-paragraph\">\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Electronic Arts recently killed off Mass Effect and closed developer BioWare entirely, but the publisher is still trying to make money from the franchise&#8217;s fanbase. Ahead of the annual Mass Effect holiday of N7 Day on November 7, EA is promoting Mass Effect via posts about what fans can buy on the BioWare Gear Store. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[16,17],"tags":[],"class_list":["post-1569","post","type-post","status-publish","format-standard","hentry","category-gaming","category-news"],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/aimoneylab.ai\/index.php?rest_route=\/wp\/v2\/posts\/1569","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aimoneylab.ai\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/aimoneylab.ai\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/aimoneylab.ai\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/aimoneylab.ai\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1569"}],"version-history":[{"count":0,"href":"https:\/\/aimoneylab.ai\/index.php?rest_route=\/wp\/v2\/posts\/1569\/revisions"}],"wp:attachment":[{"href":"https:\/\/aimoneylab.ai\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1569"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/aimoneylab.ai\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1569"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aimoneylab.ai\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1569"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}